Our story starts in 1952 in Curacao where our founder Ruben Efrain Yrausquin Sr. took over the Ford Dealership. At that time, Ford seriously needed a boost on the island. Overall, there was not a lot of demand for cars. But as the economy picked up and Ruben’s hard work, car sales went up quickly.
“When I started out, there were 6 other car businesses. Ford had no considerable market share. So I had to start building up consumer confidence and get the garage into full service. Slowly but surely, the business started to take off. But still, I always pushed for more.” – Ruben E. Yrausquin Sr.
By the time it was 1969, Ruben Yrausquin Sr. was not only the owner of the Ford dealership, but also possessed Pharmacies, Department Stores and a Record shop. When the riots broke out, he had just moved the garage to brand new premises in Saliña. The new garage, the shops, everything was burnt to ashes. There was nothing left, except for a lot of experience and his good reputation.
Ruben Yrausquin Sr. took over the Mercury and Lincoln dealership and re-established himself again. Three years later, he found out that a car dealership on Aruba was being sold.
In 1972 Ruben Yrausquin Sr. bought Carib Motors and so was R. E. Yrausquin & Sons born.