70 YEARS YRAUSQUIN

As Yrausquin approaches another significant milestone in its history, the Managing Director and loyal employees give an insight into how confidence, vision, and courage have helped shape the future of the business.

It all started in 1952, when Ruben Efrain Yrausquin Sr., laid the foundation of the company in Curaçao. The first thing a driver would have noticed in those days was the lack of Ford vehicles on the road. The vision, skill, and passion that R.E. Yrausquin Sr. poured into the business, changed this marking the birth of the Ford brand in Curaçao. And for his vision, we salute him.

Transformations

Over the past seven decades, Yrausquin has undergone transformations as a family business and demonstrated a constant capacity to remain a benchmark throughout its history. Family businesses have been described as unusual business entities. This is due to their concern for the long-term over generations, their strong commitment to quality, and its relation to their own family name. But also their humanity in the workplace where the care and concern for employees are often likened to that of an extended family.

At Yrausquin we realize that everyone is different. This sets the framework for how we operate, with every member of staff engaging with the concept that they play an important part in the company’s success. By empowering them in their own jobs, we benefit from their ideas on how to improve work processes and make the company more productive, creating a strong team spirit.

Commitment to Yrausquin’s core values

Celebrating 70 years is even more special. This milestone is a testament to the fact that over the years Yrausquin has never lost the focus of what has allowed the company to be in business for 7 decades. That is the commitment to Yrausquin’s core values of honesty and excellence and the constant pursuit of high-quality service. Because high quality is the only quality that matters.

The heart of the company beats in Aruba since 1972 where Yrausquin has its showroom and operations. Even before establishing in Aruba, the desire for both the family and business to stay strong fostered clear strategies and decision-making by Ruben Yrausquin Sr. and his son Rubencito Yrausquin. The latter stayed in the position of leader for many years, until a life event triggered a change at the top. Then, the third generation of Yrausquins took over the business. In both the good and the bad times the company went through, the leaders had a clear vision of the future and were in charge of the strategy to get the company where it had to go.

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Support of our employees and customers

While our success story involves our company vision and core values, the other piece of the puzzle is the support of our employees. We truly believe that employees make the company, and we are so fortunate to have the best. We cannot thank you enough for your loyalty and your hard work day in and day out.

We are also grateful to our customers who have trusted us to meet their demands, have allowed us to help them conquer their challenges, and have pushed us to keep improving our services.

2022 is a very special year, a significant milestone in our evolution. It is an anniversary that makes us extremely proud and grateful that we are a part of something that has been changing lives for 70 years.

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